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Adams and Barry bring insights to European conference

The European conference committee has announced two speakers for this year’s event in Brussels, both of whom have developed proven record for success in the secure destruction arena.

Tom Adams, a familiar face to NAID members, will be one of the many featured speakers. Adams will reprise his rousing “You are the logo” keynote speech given at this year’s NAID Annual Conference in Anaheim, Calif., which is based on his bestselling book of the same name.

After seeing the Adam’s presentation at the U.S. conference, NAID-Europe committee member Lloyd Williams said, “Tom always has a good message but, I have to say, his talk on the power of personal branding is his best.”

NAID CEO Bob Johnson added, “Tom’s message on the importance of developing a personal brand would be good even if he didn’t understand the records management space. The fact that he is also a student of our industry just makes it that much better.”

Joining Adams is NAID Past President Ray Barry who will provide a two-part session drawn directly from his popular Shred School sales training seminars. Many of the most successful companies in the secure destruction industry have used Barry’s advice to achieve their sales goals and hundreds of companies routinely rely on his training services.