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Production begins on second NAID ‘em video

Final script editing and pre-production work is underway for the second video in the NAID ‘em storyline.

“We’re returning to the Sandia Investments offices for the second episode,” said NAID CEO Bob Johnson who is also returning as author of the segment. “We use other storylines in future videos, but this video will be a direct follow up to the incidents in episode one.”

The only other thing Johnson is saying about the forthcoming production is “think ‘Pulp Fiction’ meets ‘The Office.’”

The NAID ‘em campaign was launched to redefine how decision makers and regulators think about destruction services. The centerpiece of the initiative is the NAID ‘em website, which features short humorous videos designed to convey some message about proper data destruction. New videos will be added once per quarter. The next installment will be debuted this June.