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Certification video still racking up views after two years

12 June 2014

Twenty-three months after its initial posting, the NAID Certification video, “Beyond the claims and promises” continues to average near 500 views per month on NAIDTV, NAID’s YouTube channel. Currently, the total number of views is 10,712.

“We’d have guessed that attention would wane over time but it hasn’t,” said NAID Director of Certification Operations Katie Mahoney. “We averaged 500 views per month in the first six months and it’s been steady ever since.”

One explanation for the continued appeal of the video is that members are embedding it in their websites. At first, all views originated from YouTube. Now, approximately 60 percent of views come from members’ websites.

Plans are in the works for a second NAID certification video that concentrates more on the program’s regulatory compliance validation and on it’s the destruction of electronic media.