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Compliance Toolkit Promotion Gaining Traction

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In the midst of a record number of data disposal prosecutions, NAID’s campaign to promote the release of its Information Destruction Policy Compliance Toolkit seems to be taking hold.

The Privacy Advisor (the monthly journal of the International Association of Privacy Professionals - IAPP) published an article on the availability and purpose of the Toolkit, with another professional magazine, Legal Management, including an article on the Toolkit in its next edition.

In addition, NAID’s advertising campaign promoting the Toolkit and urging those interested to contact an authorized NAID Member representative is just hitting its full stride.Advertising banners are now appearing on the daily email bulletins issued by both the IAPP and ASIS International. These two emails are seen on a daily basis by as many as 45,000 privacy and security professionals.

The print advertising campaign is also in full swing, with ads now appearing in Legal Management, Privacy Advisor, Security Management, Information Management and The Journal of AHIMA.

Then again, with every major data disposal settlement, whether from the FTC or Attorney General, discussing the importance of written policies and procedures, the availability of the NAID Toolkit could not have come at a better time.

Click here to see the latest NAID Compliance Toolkit advertisement (Medium Res – 3MB file).