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Speakers Added to 2008 NAID Annual Conference Program

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The committee planning the 2008 NAID Annual Conference has announced the addition of several speakers who will present at next April’s event at the Disneyland Resort and Hotel.

Daniella Soberman of Allure Strategies Group will present "Green Marketing: Build Business by Going Green." Allure Strategy Group specializes in helping organizations develop and communicate a "green story." According to Soberman, "The secure destruction industry is in a great position to capitalize on the trend in green marketing but overall, I am not seeing it used effectively. I am looking forward to showing conference attendees how to bridge that gap."

Mike Allocca of Allocca Enterprises, Inc. has been added to the panel that will discuss "Transportation Security Issues in e-Destruction." Mike is a principal at Allocca Enterprises and has a long career in the logistics and security of domestic and international transport. Mike will frame his comments around the transportation security standards developed by the Transported Asset Protection Association (TAPA) as well as the NAID Certification program.

Additionally, David Lane of the Lane-Link Group has been tapped to present "The Mechanics of Buying or Selling an Information Destruction Company," in which he describes and contrasts the strategies and process of buying the business of (or selling to) a local competitor, or selling to one of the industry’s larger companies.

The 2008 NAID Annual Conference features 24 educational sessions. In addition, the highly-regarded Vendor Sessions will return to next year’s event, bringing the total number of educational sessions to over 30.

EXTERIOR EQUIPMENT DISPLAY AREA DOUBLED: The 2008 NAID Annual Conference Committee is also announcing that the area for the exterior equipment displays has been doubled due to indications that more mobile collection and destruction vehicles will be displayed than in any prior conference.

Click here for up-to-date details on the 2008 NAID Annual Conference.