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Tonnetti and Gulko Added to 2007 NAID Annual Lineup

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Two very important speakers have been added to the lineup of presenters at the 2007 Annual NAID Conference in Orlando this April – The EPA’s Robert Tonnetti and the internationally known branding guru, Larry Gulko.

Robert Tonnetti of the US EPA will provide an update on the current environmental regulations related to e-Scrap and e-Recycling, including trends in producer initiatives to reduce hazardous substances, enforcement of the regulations, and issues related to their export. Mr. Tonnetti is the EPA’s most prominent spokesperson on the subject of e-Scrap and e-Recycling. It is a great honor to host him and a testament to NAID’s growing significance in the area of e-Destruction.

In addition, Larry Gulko, one of the world’s leading brand marketing strategists, has been signed to deliver the keynote address on the second full day of sessions. Mr. Gulko’s clients include Johnson & Johnson, Kodak, Fanny Farmer Candies, Polaroid, NEC, Agfa/Bayer, Philips, International Paper, Computer Associates, General Electric, among many others. The theme of Mr. Gulko’s speech will be "How to Become a Local Brand Leader."

A marketing coach and public speaker with a remarkable track record for driving revenue and brand experiences, Larry focuses on developing branding strategies that define a point of difference to uniquely position products, capture mindshare, dominate the market, and build brand equity and business value long-term.

Mr. Gulko will serve as the keynote on Friday, the final day of the conference. Last month, NAID announced that bestselling, small business success author Steven Little would be serving as the opening keynote on Thursday. This is the first year that NAID will host two high-power keynote speakers.

Click here for all 2007 NAID Conference information currently posted to the NAID website.