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Latest NAID Brochure Receiving High Praise

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"The best NAID brochure ever," is what many are saying about the latest marketing brochure produced by the association to help members market their services. Designed primarily to dispell the misconception that shredding in-house is more secure than outsourcing, the brochure is one of a number of components of NAID’s new marketing strategy aimed at the estimated 63% of the market that currently do all their information destruction themselves. Another estimated 5% of all organizations only outsource destruction of their purged records.

As of this edition of NAIDDirect, the brochure is selling at a rate of about 5,500 pieces per day. Because the message of the brochure is borderless, unlike other NAID brochures, demand is also strong from Canada and Europe.

A new ad campaign will also be launched soon with a message that is coordinated with the new brochure. The ads will encourage readers to contact a local NAID member or NAID headquarters for a free copy of the new brochure. The ads will run in Security Management (ASIS), Information Management (ARMA), The Journal of AHIMA, Legal Management (ALA), and several other buying-group journals which NAID is currently examining.

Click here to download a NAID Publication Order Form.