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Consumer Survey Aids in NAID Brochure Development

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Work has been reignited on two marketing brochures for use by members to sell their services. The Public Relations Committee had earlier postponed this project, pending the results of the 2006 Consumer Attitude Survey.

As NAID members will read in the upcoming issue of NAIDnews, most organizations continue to rely on small personal shredders to meet their destruction requirements. The top two reasons that consumers give for choosing this method may surprise readers and are specifically addressed in the new brochures.

A new advertising campaign with graphics and messages that compliment the new brochures will also be launched in the fall.