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Research Shows Befriending Competitors Pays Off Big

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Anyone that has been using NAID and the NAID Conference to get to know their colleagues and competitors better will not be surprised by the findings of research conducted at the University of Texas – Austin which clearly shows that small businesses who network with their competition and colleagues do significantly better than those that do not.

This research was the backbone of an article that appears in the most recent edition of INC Magazine.

It is just food for thought as you consider whether or not to attend the NAID Conference. The fact is that there is no better way to get to know your colleagues and competitors in a "safe" environment, than face-to-face at the NAID’s annual event.