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2011 NAID Conference Planners Announce Keynote Speakers

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Last year’s NAID Annual Conference Keynote Speaker Frank Abagnale Jr. gave a talk which most of the nearly 900 audience members will remember for the rest of their lives.  Quite simply, NAID has never received the outpouring of favorable comments about a speaker. Attendees were literally overwhelmed by the gravity and sensitivity of his heartwarming life story.

So how do you follow that?  The 2011 NAID Conference Committee has announced that next year’s event will host two Keynote Speakers that will bookend the first day of the event.

The Opening Keynote Address will be provided by Mr. Ken Schmidt, the former director of communication for Harley-Davidson Motor Company, where his proficiency in brand-building, corporate positioning, financial communication, and dealer relations played a pivotal role in one of the most celebrated turnarounds in corporate history.  Now ask yourself, who is better branded than Harley Davidson?  Are your customers tattooing your logo on their arms? 

Ken will speak on the importance of branding, how branding is less about money and more about message, and how to get brand recognition in a local market and within a specific buying segment.

To end the first day, conference planners have arranged for a presentation that promises to be as emotional and memorable as any attendee is likely to ever see.  With 2011 being the 10th anniversary of the attack on the World Trade Center, and with the overall theme of the conference celebrating the heroism of the independent entrepreneur, the conference team has selected Chief Richard Picciotto, as a second keynote speaker. Chief Picciotto was an FDNY Battalion Commander in Manhattan on September 11, 2001. As Picciotto joined the many other heroes who rushed into the World Trade Center to rescue those inside, he ended up trapped in the smoldering rubble after the collapse. Chief Picciotto’s gripping, first-person account provides a firefighter's view of the catastrophe and emergency response.  His book on the ordeal, “The Last Man Down,” has since become a best-seller.

Hear Chief Picciotto talk about the WTC collapse.

The 2011 NAID Annual Conference will be held March 18-20, 2011 at Loew’s Resort at Universal Studios in Orlando, Florida.