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Residential marketing workshop added to conference lineup

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Recently, a member suggested that NAID consider adding a workshop to the NAID 2012 Annual Conference that explored the industry’s best practices for developing residential destruction business. The conference committee agreed and designed a workshop that examines the successes and failures in developing this profitable and untapped market within the last decade.

According to Conference Chair Don Adriaansen, “Residential business can be a profitable and immense market. For some members, it represents 20% of their revenue, while for others it is almost nonexistent. We've learned so much from the trials and errors of others; we have a great opportunity to really study it.”

The workshop will be held in two one-hour sessions and conference planners promise that attendees will leave with a complete picture of residential business opportunities and a clear plan for growing that part of their businesses.