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Conference keynote speaker is ‘A Category of One’ author

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The 2013 NAID Annual Conference planners announced that Joe Calloway, a world renowned sales coach and bestselling author, was selected to give the opening keynote address. The final decision was made largely on the success and notoriety of Calloway’s most recent book, “A Category of One.”

“In an environment where professionals often consider their services commodities, Calloway helps us find our distinctive voice,” said NAID Conference Committee Chair Steve Richards. “And, he does it in a way that is understandable and doable.”

Also, the committee has whittled the session topics list down to 40, from which approximately 25 will ultimately end up in the schedule. The complete schedule will be released in November when registration opens.

The conference will be in Nashville, Tenn., March 22-24, 2013, at the Gaylord Opryland Hotel and Resort. NAIDDirect readers should like the NAID in Nashville Facebook page to receive up-to-date event information. NAID encourages members to use the Twitter hashtag, #NAID2013, for posts about the upcoming event as well.