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Using route drivers as agents of growth

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Of the many exciting sessions at NAID 2013, Len Rashkin’s presentation about strategies for route drivers is one that should attract a lot of attention.

“Many other B2B services, from bottled water delivery to office supplies have long known that with a little training and some basic reward structures, route drivers can play a significant role in developing new customers,” said NAID CEO Bob Johnson. “In this session, for the first time ever, one of the country’s leading authorities on driver sales strategies will show how those strategies can be effectively applied in the secure destruction industry.”

Johnson added, “We’ve grown accustomed to the current role and limitations of route drivers in our industry that I feel it is holding many companies back. I am personally working with Len to ensure his ideas are practical and yet still push the envelope. I know this session will produce new ideas that are well worth implementing.”

Effective Strategies for Turning Route Drivers Into More Effective Sales Generators will 2 - 2:50 p.m. on Sunday, March 24.