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New PHI Disposal Web Page to Compliment Doctors’ Office Marketing Campaign

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The NAID Doctors’ Office Marketing Program is a first-of-its-kind overall strategy to help develop an untapped market. So, it should come as no surprise that it features NEW elements.  Of the new elements of the strategy, the website may be the most significant.

According to NAID Public Relations Chair David Surdyk, “No single member can afford to educate an entire marketplace, but that is what we have to do.  NAID, on the other hand, was created for that purpose. A dedicated website is just one example of how that process unfolds.”

Surdyk adds, “We had to create a site that members would not be afraid to direct their customers and prospects to.  So has no links that would lead visitors to any directory of other companies.  Members can be completely comfortable sending their prospects to the new site.”

“The new website also does a minimum of selling,” says Doctors Office Marketing Task Force leader Sean Caldwell. “We realized that the site would only work if it did not come off as one big commercial.”