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Success of First Video Likely to Lead to More Releases

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Based on the overwhelming success of the NAID Customer Employee Video, NAID members should expect similar productions in the not-too-distant-future, according to NAID Public Relations Committee Chair Dave Surdyk.

“It is obvious that these tools work,” says Surdyk. “People simply respond better to a clear concise message when it is supported by expert interviews and video clips that compliment a well told narrative.  It just makes the message vastly more credible.”

As for future subject matter, the PR Committee say the next production will demonstrate why office shredding machines fail to provide effective security, followed by a video that describes the benefits of NAID Certification. 

In the meantime, the Customer Employee Training Video is being retooled over the summer for application in the United Kingdom, Canada and Australia.