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Session Spotlight: Residential/Retail Data Destruction... Taming the Untapped Giant

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Nov. 19, 2015

Even if you’re not a big fan of the residential opportunity, you might want to read on. The first thing you need to know is that conference planners get it. Members get a half dozen drop offs a month that don’t really amount to much. Homeowners really don’t have that much volume...and most aren’t that concerned about confidentiality. If you do get a residential pick up, it takes you off your route for a non-recurring minimum stop.

But change is afoot. There are advancements in retail collection equipment that make deals with local mail centers or apartment complexes realistic and attractive.  There is also now more experience with fundraising programs with homeowner associations and schools that are bearing fruit. There are new initiatives combining residential shredding promotions in combination with shred days that can be lucrative and sustaining. We’re also seeing strategies involving customers with a large number of employees, working with property managers and businesses who have a broad customer base that thrive on heavy foot traffic.

There’s this massive potential market and there is still no magic bullet.  All we can say is that the landscape is changing and the potential is incredible. For the first time in a long time, we are really excited by the opportunities for NAID members to creatively reap profits from the residential market. 

This session will go deeper on that subject at a time when it is going through real change.

The NAID 2016 Conference is on April 7-9 at the Renaissance Resort Orlando at Sea World in Orlando, Fla.

Click here for more information or to register.