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Session Preview: The Critical Link between Digital and Analog Sales

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The transition from old-fashioned salesmanship to Internet marketing sounds a lot simpler than it is.  While online searching is now responsible for new leads, converting those leads to customers requires action… and usually human interaction.

At this week's NAID and PRISM International Conference in Denver, CO there’s an entire session dedicated to the emerging science of online lead conversion.

Here are a few of the more than 15 critical questions that will be answered in this session:

  • What percentage of Internet leads require some type of personal contact?
  • What is the value and cost of having Live Chat on your site?
  • Is there any rule of thumb regarding how quickly you need to respond to a website lead?
  • Many in the industry buy leads from aggregators. Do those require special handling?
  • What do the statistics say about the value of special landing pages for certain types of inquiries?

This is not a session that anyone can afford to miss. One answer to any single question may be worth the cost of attending.

Hear a panel of experts including Natasha Rawley of Archive Document Data Storage, Dawn Connelly of All Points Mobile Shredding, and Ray Barry of Shred America discuss this topic as it applies to the secure data destruction and RIM industry during "Analog Sales and Marketing (That Compliments Your Online Presence)" on Friday, April 12 at 11:00 am. Plan your itinerary now >>