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'It’s Not Fun' Workshop Offers New Type of NAID Educational Event at Canadian Conference That Planners are Hoping to Spread across North America

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Ontario, Canada has long been recognized as an innovative hot bed for the secure destruction industry.  From the birth of the modern mobile shredding industry to last year’s first-of-its-kind NAID dumpster diving study, the region has affected the secure destruction industry on a global basis.

So, it is fitting that NAID-Canada would be the proving ground for a new type of NAID educational event.

The “It’s Not Fun” Data Destruction Policy Workshop is a half day event where NAID CEO Bob Johnson works directly with policy makers customer organizations utilizing the NAID Compliance Toolkit and the Customer Employee Training Program to help them create their own policies.

And the program is not the only innovation. The way the event is being promoted is new as well.

To attract registrants, NAID is working with the local chapters of ASIS International and ARMA International, offering discounts to their members. NAID has also struck a partnership with Security Matters magazine with a special offer for their readers.

And what may be the most innovative promotional program NAID has ever tried, members can get into the act directly.  NAID-Canada is offering each member a unique customized e-blast that they can send to their customers.  Not only are their customers offered a substantial discount, the member receives commission on every client responding to their email.

Everyone wins, most of all the customers, who will leave the event well on their way to having updated and comprehensive data disposal policies and training programs that protect their organizations and fulfill their regulatory obligations.  Of course, the workshop also provides a way for members to see these tools being used in a practical, real-world setting, which will be extremely helpful to their ongoing success.

The “It’s Not Fun” Workshop will be held on Nov. 3, 2011, at the Metro Toronto Convention Centre.

Click here to see one version of the general e-blast being used to promote the workshop

Click here for more details or to register.

Click here to add this event to your Outlook Calendar.