Skip Navigation


Tuesday March 14, 2017

NAIDnews From the Editor: Fishing is a lot Like Networking

Kelly Martínez, NAID Director of Marketing & Communications

My father is an expert fisherman. I spent much of my childhood sitting in a boat or tramping up the creek bed in search of “the perfect spot”. As a young girl I hated baiting my own hook, and so my dad assisted me. He and his friends were there to teach me to properly cast my line, slowly real in, to set the hook, and more. I remember cruising on our small motorized dingy past drunk lunatics and commiserating with fellow serious fisherman about scaring the fish, what was biting, and where the good holes could be found along the walls of the cliffs.

Fishing is a lot like networking. The actual fishing part is more like business, but being a fisherman – standing along the shore in the silent grace of it all, sometimes you need the wisdom of a sage because those fish just won’t bite! You can know everything about the science of it, the solunar tables, the ideal location, and how a bobber works, but there are days when you are disdained to go home empty handed; then, it’s great to run into a fellow fisherman who can suggest something like bread dough balls over worms for bait (trust me on that one).

The same is true in the business world. We make networking sound hard, as if we are forced to cast and recast our lines to no avail. It doesn’t have to be a slimy, forced conversation. Networking is happening all the time, whether you are intentional about it, cultivating it, or just doing business as usual. Even when you’re not “actively networking”, the relationships you foster, big and small, may pay out in the future in ways you couldn’t imagine. That’s what happened in the featured article of the latest edition of the NAIDnews. Check out the story “It’s What You Know. It’s Who You Know” about how a simple referral set the bait for the biggest contract catch for one company.

I also encourage you to cast aside any stigmas you may have around networking. I have a personal list of positive experiences I’m happy to share with you at NAID 2017. Come find me; let’s chat – ahem – network.

You want the fish to bite? Get to know others on the lake.

Comments: 0 | Reply

Tuesday March 7, 2017

That Time I Donated my Outdated Technology

Kelly Martínez, NAID Director of Marketing & Communications

I was being responsible and cleaning out our electronics bin. Do you have one of those in the garage? The place where random cords, Ethernet cables, and broken PS2s go until they are needed (ahem - yeah right). I remember coming across lots of outdated goodies like my husband's old palm pilot and even his as-seen-on-TV aluminum, wallet organizer he never used (I don't know why it was in there). I kept too many random things, threw out a few, and donated the rest of our outdated technology to Goodwill. Are you bristling yet? It gets better.

We moved. I cleaned out the bin again.

Several months later I went to look up some photos of my oldest child from when she was baby. We had saved these on an external hard-drive for safekeeping since our computer was getting old, which was a good call since it crashed shortly thereafter. The hard-drive wasn’t in the desk. But we’d moved, so that made sense. Where else, could it be? I went through a few straggler boxes in the closet with no luck. Then I thought of the electronics bin?! This is where we put random things, so I searched it. No drive. I searched everywhere. I re-looked everywhere. I was so sad. Maybe it would show up in a random, mismarked, unpacked box in the garage.

I went to the store to purchase a new external hard-drive in the interim. I bought the same kind as before, because we had been happy with it. But when I saw the hard-drive, my stomach dropped. Do you know what that brand of hard-drive looks like? Almost exactly like the as-seen-on-TV aluminum wallet…. I am now positive I had donated my firstborn’s baby photos to Goodwill.

Guess what? We didn’t just store photos on our external hard-drive either… *gulp.


I never recovered my terabyte hard-drive, or my precious data back. People accidentally donate stuff all the time.

You’re probably still cringing that I donated a palm pilot without second thought, aren’t you?  I mindfully donated it, because the technology was so outdated. If it had been a computer, I would have wiped it, but that didn’t seem important in this instance. And you know better than I that even my precautions wouldn’t have mattered.

How many individuals are just as clueless as I was before I joined NAID?


So, where do we go from here?

Well, I started by saving low-res images of my kid off of email and Facebook to piece-meal together a new make-shift photo library. I also have identity theft recovery insurance just in case.

NAID is busy educating the public to be a little wiser. This includes the recent formation of the Industry Action Committee, which focuses on the industry, commercial and government decision makers and policy writers to demonstrate the value of NAID Certification. Later this month NAID will be releasing the results of the largest second hand electronic device study, which should bring awareness to the need for proper data destruction in this area. And NAID is also releasing a textbook this month, Information Disposition: A Practical Guide to the Secure, Compliant Disposal of Records, Media and IT Assets, by Bob Johnson (currently available for pre-order). The publication will serve as the CSDS training manual, a university-level textbook, and most importantly a tool for educating clients on the nature and importance of proper data destruction. NAID will work to continue to make headway in every way possible, so that more people make less stupid mistakes like me.

Kelly Martínez                                                                                                                                
Learning More Every Day

Comments: 0 | Reply

Tuesday February 21, 2017

The Golden Circle of Secure Data Destruction

Kelly Martínez, NAID Director of Marketing & Communications

In case you missed this message in the last edition of the NAIDnews… As the new Director of Marketing & Communications for NAID, it’s exciting to hear an established trade association such as this one buzzing with initiatives to make a difference for their members and the industry as a whole. NAID President Don Adriaansen reviewed several of these in his President’s Message; you can read this and more about these topics in the 2016 Fall NAIDnews.

What most excites me about working for NAID and in this industry is the WHY. I was recently introduced to Simon Sinek and his concept of the Golden Circle. It is neither WHAT a business sells that leads to success, nor even the HOW, it is the WHY. Sinek states in his book, Start with Why: How Great Leaders Inspire Everyone to Take Action, “Very few people or companies can clearly articulate WHY they do WHAT they do. By WHY I mean your purpose, cause or belief - WHY does your company exist? WHY do you get out of bed every morning? And WHY should anyone care?”

I have already been impressed with the passion and integrity NAID and its members live each day. We are more than a band of shredders, destroyers, and hard-workers. Our WHY is a powerful one that makes a difference daily in our local communities and across the world. We safeguard individual lives from being ruined, protect businesses so that they can operate legally and efficiently, educate so that we can put a stop to those who would prey upon the unsuspecting. This is something I can buy into, and I believe as we convey this message – our WHY - others will too.  

I look forward to meeting many of you in Las Vegas at NAID 2017 next month, where together we can learn more about our WHY, HOW, and WHAT.

Comments: 0 | Reply

View Archives